Our founder Ricky Doyle was struck by a problem he saw all around him in the workplace. He saw the same type of people getting roles, and people with potential, but not polish, rejected for not fitting into the norm of who they "should" be. He knew this was wrong, and having been given an opportunity to launch his career when he was younger, wanted to create more opportunities for people who might not have them. That's how the idea for Day One was formed, and the CREW joined, powered by the same mission. The rest, as they say, is history.